One of the best supported teams globally, Real Madrid was the first sports team (and first brand) to reach 100 million fans on Facebook in April 2017. In September 2017, the club equalled the record of the Brazilian club Santos, starring Pelé, by scoring in their 73rd consecutive game, before Bayern Munich breaks the record in 2021. As of June 2024, Cristiano Ronaldo is the all-time top scorer in the UEFA Champions League, with 140 (141 including qualifiers) goals in total, 105 while playing for Real Madrid. The club also holds the record for winning the European Cup/UEFA Champions League fifteen times and for the most semi-finals appearances (33). Real has also set records in Spanish football, most notably the most domestic titles (36 as of 2023–24) and the most seasons won in a row (five, during 1960–65 and 1985–90). The fastest goal in the history of the club (13 seconds) was scored by the Chilean Iván Zamorano on 3 September 1994 during a league match against Sevilla.

• By that time, star midfielder Zinedine Zidane, who played for the Bianconeri in the 1998 final, had moved from Turin to Madrid in a world record €77 million deal.
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• The fastest goal in the history of the club (13 seconds) was scored by the Chilean Iván Zamorano on 3 September 1994 during a league match against Sevilla.
• The season ended with Real Madrid winning the 2022–23 Copa del Rey, but losing the La Liga and Spanish Super Cup to Barcelona and the Champions League to Manchester City, being defeated 5–1 on aggregate.
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At the end of the 2009–10 season, the club’s board of directors stated that Real Madrid had a net debt of €244.6 million, €82.1 million lower than the previous fiscal year. In September 2009, Real Madrid’s management announced plans to open the club’s own dedicated theme starzino park by 2013, and in 2024 unveiled Real Madrid World in Dubai. By September 2007, Real Madrid was considered the most valuable football brand in Europe by BBDO. In addition, profit from the sale was spent on a state-of-the-art training complex on the city’s outskirts.
In 2007, Spanish game publisher Virgin Play signed a deal with the club to make officially licensed Real Madrid video games. Real Madrid has appeared in many football-based video games, namely in the FIFA, EA Sports FC and Pro Evolution Soccer series. The magazine includes reports on the club’s matches in the previous month, as well as information about the reserve and youth teams. The phrase Hala Madrid, meaning “Forward Madrid” or “Go Madrid”, is also the title of the club’s official anthem, which is often sung by the Madridistas (the club’s fans). It is located at Ciudad Real Madrid in Valdebebas (Madrid), Real Madrid’s training centre.

• This victory marked the beginning of a successful period in Real Madrid’s history.
• However, Real Madrid suffered from some poor results, including a 0–3 loss at the hands of Barcelona at the Santiago Bernabéu in November 2005.
• Iker Casillas comes second with 725 appearances, followed by Manuel Sanchis Jr., having played 710 times.
• A high point came in the 2002–03 season, when Real clinched the La Liga title after a 4–0 victory at the Vicente Calderón.
• “The motto ‘Work Hard, Be Kind’ is what led me to leave a national brand and join Real almost four years ago.
• Plus, you don’t have to sacrifice the brand you’ve worked so hard to establish.

Further domestic success and La Decimocuarta

Then, Real Madrid lifted the La Liga with relative ease, reaching 95 points, the second-best winning campaign by Real Madrid in La Liga history after the 2011– points season. The season ended with Real Madrid winning the 2022–23 Copa del Rey, but losing the La Liga and Spanish Super Cup to Barcelona and the Champions League to Manchester City, being defeated 5–1 on aggregate. From the competition’s resumption in June and until the end of the 2020–21 season, Real temporarily played home fixtures at the Alfredo Di Stéfano Stadium, while the Santiago Bernabéu underwent extensive renovations. After a three-month hiatus due to the COVID-19 outbreak in March 2020, La Liga was restarted in June and Madrid won ten games in a row to capture the team’s 34th league title, collecting 87 points in total.

Crests and colours

Real Madrid led the first league season until the last match, a loss to Athletic Bilbao, meant they finished runners-up to Barcelona. In 1920, the club’s name was changed to Real Madrid after King Alfonso XIII granted the title of Real (Royal) to the club. The membership fee was also set, two pesetas a month, and the color of the shirt was chosen to be white in honour of a famous English team Corinthian, which Juan Padrós had met on one of his trips.

A library, built in.

Cristiano Ronaldo also holds the record for the most league goals scored in one season (48 in 2014–15), alongside being Real’s top goalscorer of all time in La Liga history with 311 goals. The latest renovation of the Santiago Bernabéu is set to increase the capacity by approximately 4,000 with the addition of an extra tier, bringing it to nearly 85,000. For the latter part of the 2019–20 season and throughout the 2020–21 season, the stadium hosted the first team’s home games due to a combination of the COVID-19 pandemic-triggered restrictions and an extensive renovation of the Santiago Bernabéu. The inaugural match was played between Real Madrid and Reims, a rematch of the 1956 European Cup final. In 1941, two years after Nationalist victory in the Civil War, the Francoist regime restored the crest’s “Real Corona”, or “Royal Crown”, while the mulberry stripe of Castile was retained as well. As a result, the club imposed a fine of €500 thousand on each player and formally concluded the internal inquiry.
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The city had previously rezoned the training grounds for development, a move which in turn increased their value, and then bought the site. Cristiano Ronaldo scored three goals over the two matches including the decisive penalty and a spectacular overhead kick, and having won the Champions League with Madrid for a fourth time, he transferred to Juventus a few months later for a €117 million fee. By that time, star midfielder Zinedine Zidane, who played for the Bianconeri in the 1998 final, had moved from Turin to Madrid in a world record €77 million deal.
Solo agents and teams can also leverage Real’s high-end templates and brand guidelines for legally compliant co-branded marketing materials. Real Academy provides agents with hundreds of hours of live and on-demand training each week, led by industry experts. Real equips agents with customizable, MLS-integrated templates that enhance your production and elevate your brand. Real empowers agents with the tools, resources, and training essential to their success. Also, players from the ACP countries in Africa, the Caribbean, and the Pacific that are signatories to the Cotonou Agreement are not counted against non-EU quotas due to the Kolpak ruling.
Real Madrid is one of the most successful football clubs in the world and the most decorated club in Europe. With Real’s Private Label program, eligible independent brokerages can continue to shine under their brand while operating as a Real-powered brokerage on the backend. Our ProTeams solution provides unmatched flexibility, allowing you to customize your business model down to the agent level.